only shit artists feel like they’re a big deal

as Jonathan Anderson once said

Sep 5 • 

alexia ioannou

10

1

August 2025

Objects Of Affection: inside my living room

links & deets

Aug 22 • 

alexia ioannou

15

1

Currently Coveting

an edit of the curiosities keeping me up at night

Aug 17 • 

alexia ioannou

6

July 2025

WHITE TANK TOP THEORY

All of these items would look good with a white tanktop

Jul 31 • 

alexia ioannou

7

Meet The Nou Girl On The Block: Asalia Yusupova

Our video campaign (watch here) for the nou Mule marks a first for a lot of reasons.

Jul 16 • 

alexia ioannou

12

1

The Importance of Impatience

They say good things come to those who wait.

Jul 14 • 

alexia ioannou

18

1

June 2025

How Nicole Richie Carried It All

Nicole Richie x Fashionphile: Who better to curate the classics than the woman who wore them best?

Jun 30 • 

alexia ioannou

20

I Went to Portugal and All I Got Was This Outfit Roundup

12 curated vintage looks for your liking

Jun 27 • 

alexia ioannou

3

Constructive Rest

Stillness as a creative strategy.

Jun 12 • 

alexia ioannou

13

5

IT’S AN ETRO SUMMER (?!)

Trust me on this one.

Jun 3 • 

alexia ioannou

2

May 2025

I used to be really fake.

For years, I pretended to be someone I’m not.

May 27 • 

alexia ioannou

56

6

how I created the perfect pump: my process & references

cause product transparency is cool

May 23 • 

alexia ioannou

11

1