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The Pucci Effect

A roundup of pieces to shop for Pucci summer

alexia ioannou's avatar
alexia ioannou
Apr 13, 2025
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The thing about Pucci? You have to see the vision before the world catches up—or be ready to drop a few thousand once it does. The now-iconic mini I made viral? It was languishing on The RealReal, practically begging for a second life. I snatched it, chopped the hem, and gave it new legs.

Pucci isn’t a trend—it’s a state of mind. A fever dream of color, movement, and unapologetic glamor. Rich is me, drenched in Pucci, somewhere along the Côte d’Azur.

And this week, I’m giving away that mini—yes, the one. A little love letter to my favorite print house, and to you.

In the meantime, below is a fresh edit of secondhand Pucci gems I’m eyeing (and you should be too). Because if you know, you know.

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