IT’S AN ETRO SUMMER (?!)

Trust me on this one.

Me, in Etro

I hate to be that girl, but I coined “Pucci summer” last year and the rest of you are just catching on. In the spirit of staying five steps ahead, I’m calling it now: it’s an Etro summer.

Founded in Milan in 1968, Etro built its name on paisley, patchwork, and prints that feel like a fever dream in the best way. The brand has always leaned maximalist, but never messy.

Styling Etro requires more taste. More imagination. The foresight to see the potential in a print before it’s on a moodboard. The kind of wherewithal to actually put it together…not just buy it off the rack and hope for the best.

This isn’t about trends. It’s about timeless prints that show up and have something to say. And if you get it, you get it.

Here’s a roundup of some of my favorite secondhand finds from the label. Once again…this is not sponsored by The RealReal, but honestly, it really should be.